Big Data is top of mind for marketers, but putting it to work is a huge undertaking that few have conquered.
In this webinar, we highlight challenges with current marketing architecture and describe how to transition to an architecture that maximizes the usefulness and accessibility of your data — and your likelihood of success.
How to incorporate best-of-breed marketing capabilities into your marketing architecture
The 4 key principles of a data-centric architecture
A multi-layered approach to designing a marketing platform aligned with your business objectives
How to use available Big Data technology to capture the greatest long-term value from your marketing data